University of Wyoming
Cooperative Extension Service
Strategic Plan - Draft IV
Program Initiatives
Organizational changes enhance program efficacy. For this
reason, program priorities are the centerpiece of
this strategic plan. UW CES’ program initiatives, as identified by the
strategic planning process, are determined by its
mission and values, by its unique expertise, its proven capabilities, and by
the changing needs of Wyoming’s society and
economy. The priorities support the public’s interest in maintaining a
globally competitive, economically vital, and environmentally sound
Wyoming agriculture in coexistence with the
nonagricultural population for whom issues of consumer well-being, resource
distribution, and quality of life are crucial.
Summaries of the five program initiatives to be pursued and developed
follow.
Profitable and Sustainable Agricultural Systems
Situation: The value
of agriculture to Wyoming’s economy approaches $1 billion each year, and
agriculture’s contribution to open spaces, wildlife, and recreation
is even greater. The largest component of Wyoming
agriculture is the beef cattle industry, accounting for approximately 70
percent of all cash receipts and 86.5 percent of
all livestock production. Sheep, lamb, and wool receipts in 1998 were $29
million. Forage sustains the Wyoming livestock industry. Hay is the
leading crop in Wyoming with 1998 production
valued at $185 million, mostly marketed through livestock. Specialized seed
production, horticulture and organic products,
genetically superior bred heifers, and value-added sugar beet production
are other examples of programming needs. The ripple effect of Wyoming
production agriculture is difficult to measure,
but it is enormous in scope.
In recent years, conversion of agricultural lands into small
holdings for nonagricultural uses has increased
dramatically. Wyoming residents are following the national trend and moving
their primary residences onto small semi-rural
acreages. Urban homeowners are more interested in improving the value of
their investments and surroundings with
landscaping and other horticultural activities. Sustainable agricultural
systems are those that are economically viable, environmentally
sound, and socially acceptable over the long term.
Support for this approach is growing; the challenge is to continue current
lifestyles for future generations.
The sustainable approach provides a guide or template that
evaluates new ideas, technologies, practices, and
enterprises, as well as existing practices and agricultural systems. This
approach is a reminder to take a long-term view
and study interrelationships. Impacts on all three aspects of sustainability
(economic, environmental, and social) must be
considered when evaluating existing practices and new technologies in
the context of the overall agricultural system.
Complex problems, such as non-point source pollution,
marketing, and genetic engineering, currently face
Wyoming forage, livestock, and crop production systems and require that
educational programs be offered using an
integrated-systems, multidisciplinary, team-based approach. These programs
will provide participants with an enhanced
understanding of a systematic method for decision making, as well as how
day-to-day decisions can impact long-run viability. The integrated
approach will require coordinated program
development by UW CES educators. Interaction among educators, producers, and
other stakeholders, together with partners in
research and governmental agencies, is necessary to effectively
promote the adoption of sustainable agricultural systems.
Agricultural markets are increasingly global, and food needs
are growing with world population. Total meat
consumption in developing countries is expected to double by 2020 (CAST,
1999). The U.S. population is expected to double
by 2050, and prime land acreage is expected to shrink by 13 percent.
Agriculture has become more than food and fiber production.
Genetic engineering is accelerating new product
development and providing numerous opportunities. Plants specifically
developed for pharmaceuticals, biodegradable
plastics, energy, industrial lubricants, etc., will need to be evaluated for
sustainable production, as well as for environmental damage and
degradation of the soil resource.
Goal: Promote the adoption of sustainable agricultural
systems through education.
Objective: Develop educational programming on
sustainable forage-based livestock systems.
Justification: The profitability and sustainability of
Wyoming’s livestock industry depends on an
inexpensive and abundant supply of high-quality forage. Over 95 percent of
the nutrients consumed by Wyoming livestock is
derived from home-grown forages. About half of the animal unit months (AUMs)
required are from native range, while the remaining AUMs are from
irrigated meadows, irrigated pastures, cropland
hay, silage, and crop residues (Kearl, 1988 and 1989). Forages provide many
sustainable benefits to agricultural systems. They are primarily
perennial, giving continuous soil protection and
requiring relatively fewer inputs and pesticides than other crops.
As in other competing states, there is an urgent need to
reduce livestock production costs. The largest
single cost is winter feed (average 60 percent of total) (USDA, 1995). In
Wyoming, approximately 925,000 cows and
replacement heifers are over-wintered (four-year average). Forages
complement and supplement native range. Extending
the grazing season with forages puts less reliance on stored forages,
which are a more expensive source of nutrients.
Traditionally, profitability of livestock production systems
has been largely influenced by the marketed
commodity price. Profitability is essential for the production system to be
sustainable. Along with decreasing inputs (costs),
increasing outputs (production x price) is important. Current livestock and
carcass pricing trends dictate a thorough understanding of the end
product to maximize value. Continual improvement
of livestock genetics is important because most economically important
traits are moderately to highly heritable. In
addition, herd reproductive rates significantly impact enterprise outputs.
Strategies:
-
Assess the relative costs and benefits of alternative
methods of meeting seasonal livestock nutrient
demands using low-cost forage sources and provide educational programs
accordingly.
UW CES must consider:
-
Various alternatives for extending grazing seasons
-
Tradeoffs associated with using private versus public
forage sources
-
Alternatives for marketing and managing risk under
alternative management systems
-
How livestock resource demands for nutrition,
reproductive efficiency, and genetic improvement
must be balanced with financial, human, wildlife, and range
resource demands.
-
Provide educational programs that improve the quality and
efficiency of livestock production systems by
considering genetic evaluation and herd improvement, evaluation of end
product quality and yield, and improvements in
reproductive efficiency.
-
Demonstrate the viability of alternative management
strategies and production options using onsite
farm and ranch demonstrations. These projects will showcase alternative
production strategies on working farms and
ranches, as well as contribute material for developing educational
programs.
-
Promote and support educational sustainable agriculture
programs for youth.
-
Pursue external funding opportunities for both on-site
farm and ranch demonstrations, other applied
research projects, and educational programming.
Outcomes:
-
Reduced costs and increased returns for livestock
operations through adoption of better forage use
and other efficiencies.
-
Increased value of livestock products.
-
Increased awareness and use of risk-reduction strategies.
-
Enhanced awareness of private land forage production and
quality management strategies.
-
Greater understanding among youth of efficient livestock
production with forage and other available
resources.
-
Increased funding to support sustainable forage-based
livestock education.
Objective: Offer educational programs on alternative
crop and livestock systems and crop and livestock
integration.
Justification: In
addition to supporting livestock production, forages increase the
sustainability of cropping systems by improving
soils and enhancing soil conservation, water quality, wildlife, and
recreational activities. Legumes in a rotation reduce the need for
nitrogen fertilizer inputs with subsequent crops.
Forages integrated into annual crop rotations provide an opportunity to
diversify by adding livestock. Nontraditional
livestock species may prove useful in Wyoming forage utilization schemes.
Wyoming has a competitive advantage over other states in
consistent high-quality hay production, with
favorable harvesting and curing conditions and lower costs of production.
Wyoming hay is aggressively marketed through a
haylist Web site, and hits on the site have averaged 110 per month during
the past two years. Alfalfa is the leading hay
crop, accounting for $126 million in receipts from 1994 to 1998. (Wyo.
Ag. Statistics, 1999). Yields can be increased with relatively few
additional inputs, resulting in reduced cost per
ton. Each 10 percent increase in alfalfa yield adds approximately $7 million
to Wyoming’s agricultural production income (Kearl,
1988). The infrastructure, expertise, and resources are in place for
promoting and marketing alfalfa, one of the most environmentally
friendly crops. Wyoming’s certified seed industry
has grown phenomenally in recent years. Wyoming has an excellent climate for
producing high-quality seed and the infrastructure
to accommodate many more acres, in addition to specialty seed
crops.
Total certified seed acreage increased from 12,905 acres in
1997 to 22,844 acres in 1999, an increase of 39
percent per year. Total value of certified seed to contractors was $22.1
million (Univ. Wyo. Seed Cert. Serv., 1999).
With integrated weed management, the Leopold Center (Ann.
Report, 1999) estimates herbicide use can be
reduced by 75 percent. Improved forage species have shown promise in
reducing herbicide use when integrated with other
methods for long-term noxious weed control (Whitson and Koch, 1998).
Strategies: A team approach and the sustainable model
will be used to develop educational programs that
provide producers and others with decision-making information regarding:
-
Alternative crops, alternative rotations, value-added
opportunities, and niche marketing. Examples
include horticultural industries, organic certification, specialized seed
crops, premium hay markets, fallow alternatives,
and integration of livestock and cropping systems.
-
Integration of cropping practices that mitigate non-point
source pollution of surface water and
groundwater, reduce erosion, and improve soils. Examples include cover
crop use, conservation tillage, buffer strips,
precision agriculture, fertilizer efficiency, and irrigation management.
-
Development of an integrated approach to disease and pest
management.
-
On-site farm and ranch demonstrations and evaluations of
new products and practices.
-
Pursuit of external funding for on-site farm and ranch
demonstrations and applied research on
sustainable practices and economic development opportunities.
Outcomes:
-
Increased net returns from adoption of alternative
cropping systems.
-
Increased awareness and use of risk-reduction strategies.
-
Reduced soil losses through adoption of improved crop
management.
-
Increased water quality through environmentally friendly
crop and soil management.
-
Reduced pesticide use.
Objective: Educate rural and suburban landowners who
operate on relatively few acres about best
management practices.
Justification: Agricultural land is being converted into
non-agricultural uses across the United States (Versterby
et al., 1994) and the Rocky Mountain Region. Wyoming is predicted to follow
suit, and the trend already is occurring in some
counties. Population in the western Wyoming Rocky Mountain counties
grew by 7 to 18 percent from 1990 to 1995 (Woods and Pole, 1996), but
all counties did not experience the same growth
rate. Rocky Mountain counties containing or bordering national forest
wilderness areas experienced population gains from
1970 to 1985 (Rudzitis and Johansen, 1989), especially those regions
with abundant public lands, wildlife, and open spaces.
Converting agricultural lands into small land holdings by
nonresidents for recreation and investment
potentials has increased dramatically in recent years. This trend, coupled
with sales of Wyoming ranches and farms to people
with non-agricultural interests who often continue managing the holding as
an economic unit, will likely continue to
increase.
In some communities, there has been a substantial increase
in the number of homeowners building on small
acreages. These individuals must be held to the same standards of land
management as those who use soil and water
resources.
Strategies:
-
Develop collaborative partnerships with other agencies.
Develop educational programs that provide
resource management options and enterprise assessment techniques to rural
and suburban landowners through these
collaborative partnerships.
-
Provide Web-based resources to assist small landowners
with resource management, enterprise analysis,
and ecological impacts.
-
Develop educational programs that promote sustainable
alternatives to pesticides for disease and pest
management.
-
Educate rural landowners to the impacts of land use
practices on rural ecology.
Outcomes:
Objective: Provide education to communities, homeowners,
and youth in sustainable and environmentally sound
horticulture practices.
Justification: Urbanization is expected to continue, and
so is the need for horticultural education. An
average of $203 per capita per year is spent on landscaping, gardening, and
horticultural products (USDA-ERS, 1998). This
figure projects to over $97 million in Wyoming.
The UW CES Master Gardener Program grew out of a movement in
the early 1970s to provide research based
horticultural information to consumers via the land-grant system. The
program emphasized growing plants by the
principles of integrated pest management (IPM), sustainable agriculture, and
horticulture. Recently, 118 certificates of
recognition were sent to 84 active master gardeners. Approximately 160
master gardeners were trained in the past year.
Urban horticulture is one of the fastest growing and most
inclusive parts of agriculture both nationally and
in the state. Consumer misuse of pesticides and fertilizers is an important
source of environmental pollution and
contamination. Homeowners also contribute a potential for introduced noxious
plants and the problems they pose for the
ecosystem.
Strategies:
-
Educate volunteers to assist with horticultural diagnosis,
respond to inquiries, and make recommendations.
-
Develop Web pages and 1-800 number communication models to
answer basic horticulture inquiries.
-
Promote sustainable horticultural education programs for
youth.
-
Provide education for homeowners and urban land managers
in horticulturally adapted species, selection,
care, and management.
-
Deliver education in public and private landscaping
principles and practices.
-
Provide education in proper use and management of
pesticides and biological products.
-
Educate clientele in diagnosis, control, and mitigation of
horticultural disease and insect infestations.
-
Provide education to homeowners in the care, preparation,
and storage of garden products.
Outcomes:
-
Homeowners will use their knowledge of variety selection,
fertilizer and pesticide use, and water
efficiency to become economically and ecologically proficient.
-
Homeowners will learn how to manage plant diseases, insect
invaders and weed problems, in addition to
learning improved cultural practices for lawns, gardens, and ornamentals.
-
Homeowners and urban land managers will adopt proper
landscaping techniques to aesthetically and
ecologically enhance their local environments.
-
Homeowners will increase their awareness of pesticide
safety and handling practices.
-
Homeowners will use proper and safe practices to handle
and store garden products.
4-H and Youth Development
Situation: Numerous Wyoming communities have identified
youth issues as a priority, and Wyoming’s
commitment to sustaining its 4-H program remains strong. More than 7,400
youth participate in the traditional 4-H club
program. Search Institute research suggests the more developmental assets
youth have, the less likely they are to engage in
high-risk behaviors. Extension youth development programs
build many assets over an extended period of time, including positive
relationships with adults, parents, and teachers.
Life skills education prepares youth to be contributing citizens.
4-H and youth development programs evolve from subject
matter knowledge and skills, self-development, and
social interaction among people of different backgrounds, experiences, and
ages. Youth develop good work habits by sharing
ideas and helping each other. Most project work is done in or near the home,
so families can work and be together. 4-H projects
are real-life experiences that help members take
responsibility for their own actions.
According to the 1991 U.S. Secretary of Labor’s Commission
on Achieving Necessary Skills (SCANS) report, five
competencies (resource management, ability to use information, ability to
understand systems, technology use, and personal
qualities) and three foundation skills (interpersonal, basic, and thinking)
were found to be critical for future employment.
4-H and youth development activities nurture and instill these
skills and qualities in Wyoming’s young people, enabling them to
become self-directing, productive members of
society.
Wyoming is not immune to high-risk behaviors among its
youth. The 1999 Youth Risk Surveillance revealed
how Wyoming fared in comparison to 41 other states. Wyoming ranked third
highest in drinking and driving, current alcohol
use, and drinking before age 13; second in the use of inhalants, injected
drug use, steroid use, and suicide; and first in
smokeless tobacco and cocaine use (Center for Disease Control,
1997). When the majority of youth in a community are involved in
structured activities, the incidence of these
high-risk behaviors can be greatly decreased (Healthy Communities Healthy
Youth, Search Institute, 1993).
The Wyoming 4-H and Youth Development Program gives youth an
educational opportunity outside of the classroom
and collaborates with other youth groups and youth development and education
agencies. In 1999, more than 17,000 contacts were
made in nontraditional settings; however, there are 148,000
Wyoming youth, so 4-H has the potential to reach many more young
people in the future.
Goal: UW CES will engage in educational programs and use
trained volunteers to create supportive
environments. Programming will give youth an opportunity to build assets and
life skills essential for a productive, healthy
lifestyle, and youth and adult interaction will enrich family relationships.
Objective: UW CES will foster asset building and life
skills development in Wyoming youth through
traditional 4-H delivery methods.
Justification: To be successful in today’s world, young
people must have basic life skills. Through
traditional club work and project goals, 4-H members learn how to be
effective leaders and citizens in their
communities. 4-H educational programming fosters responsibility, builds
strong character, and develops communication
skills that are essential to building a productive workforce.
Strategies:
-
Enhance activities that provide statewide learning
opportunities for youth such as presentations,
projects, contests, fairs, and leadership camps.
-
Use the statewide 4-H and Youth Development Initiative
Team to evaluate current project areas,
activities, and events to determine program feasibility and recommend
additions and/or eliminations.
-
Use the National 4-H Cooperative Curriculum to provide
guidance and up-to-date information to volunteer
leaders and youth.
Outcomes:
-
Enhanced life skills, such as strong character,
responsibility, teamwork, communication, high self-esteem,
and workforce preparation, for youth participants.
-
Stronger family relationships.
-
Recognition of youth as an important community resource.
-
4-H will serve as a recruitment tool for the University of
Wyoming.
Objective: UW CES will benefit and complement the
current 4-H program by offering life skills
education to nontraditional audiences.
Justification: While 4-H projects and clubs will remain
the backbone of UW CES development efforts,
additional youth can be reached through collaboration with other community
youth groups and nontraditional delivery methods.
Strategies:
-
Take advantage of external resources, community
collaborations, and alternative delivery methods
to enhance the 4-H program.
-
Seek external funding sources to assist in delivering
programs to nontraditional audiences.
-
Build collaborations with existing youth development
organizations such as schools, school-to-work,
youth services, and Ag in the Classroom.
-
Enhance delivery methods to reach diverse youth audiences
through innovative programs such as K-3,
after-school, CYFAR, Healthy Communities and Healthy Youth, and youth
entrepreneurship.
-
Develop a reporting system to track youth reached by
nontraditional youth development programs.
Outcomes:
-
Improved life skills will help young people become capable
and productive adults.
-
Recognition of youth as an important community resource.
-
Lower incidence of risky behaviors among youth due to
educational programs and community
collaborations that promote healthy behaviors.
-
Stronger families and communities.
-
Increased credibility and visibility of UW CES in
communities.
Objective: UW CES will empower volunteers to become key
players in 4-H and youth development
programs.
Justification: Historically, UW CES has been effective
in recruiting volunteers to assist with the high quality
4-H program. In 1999, the Wyoming 4-H program recognized 2,767
volunteer leaders. This number represents at least
one leader for every three youth. Long-term relationships between volunteer
leaders and youth contribute to the success of the 4-H and Youth
Development Program.
Strategies:
-
Incorporate a variety of training methods, such as
"train-the-trainer" and mentoring efforts, to
effectively enable volunteer leaders to work with young people.
-
Expand the volunteer base to assist with youth development
programming efforts.
-
Expand a volunteer recognition system to encourage and
retain leaders in youth development programming.
Outcomes:
-
Long-term retention of quality leaders, resulting in a
consistent and effective program.
-
Greater use of trained volunteers to expand programming
efforts in a time of limited resources.
-
Interaction between adult volunteers and youth will
instill positive behaviors.
-
Provide a lifelong learning opportunity for adults through
volunteer programs.
-
Strengthened family relationships in a positive learning
environment.
Nutrition and Food Safety
Situation: Links between food, nutrition, and health are
indisputable. Poor nutritional habits contribute
substantially to four of the five leading causes of death and illness
nationwide: heart disease, cancer, diabetes, and
stroke. While nutrition and food safety information is readily available, it
is often inaccurate and not research based. Also,
much of the mainstream nutrition information is confusing or misleading.
UW CES is uniquely positioned to provide Wyoming communities with
accurate, science-based, meaningful, and
motivating nutrition and food safety information.
Wyoming residents are
high risk for nutrition-related problems and complications. According to the
most current standards, nearly 52 percent of
adults are overweight, 72 percent do not engage in regular and
sustained leisure-time physical activity, and 79 percent have
inadequate fruit and vegetable intakes. Among
Wyoming youth, 73 percent have inadequate fruit and vegetable intakes, and
alarming proportions are following unhealthy
practices, some of which can contribute to eating disorders. Sixty-one
percent of females and 23 percent of males are
trying to lose weight, and 9 and 4 percent, respectively, have
vomited or taken laxatives to try to lose weight. In terms of
physical activity among youth, 51 percent of
females and 43 percent of males are not enrolled in physical education
classes.
Because of Wyoming’s rural status, most residents do not
have easy access to registered dietitians and
preventive and therapeutic health care services. Additionally, clinical
dietetic counseling is not reimbursed by Medicare
and many other insurance carriers. These facts limit local availability of
nutrition information from nutrition professionals
in Wyoming. UW CES educators can and do provide general food and
nutrition information, and they are well connected to other
community- and state-based resources. The
information and connections prove invaluable to a wide range of clientele
who are making better informed food- and
nutrition-related choices.
Many Wyoming families and individuals are at nutritional
risk because of limited resources. In 1998, the
state’s poverty rate was 12.1 percent. More than 26,000 Wyoming residents (5
percent of the population) receive food stamps,
and 31 percent of Wyoming children who attend school qualify for free or
reduced price meals. The
elderly, many of whom have limited resources, make up approximately 9
percent of Wyoming’s population. In the 1998
Wyoming Hunger Survey, emergency food providers reported
a 20 percent usage increase. Prolonged use of
emergency food supplies could lead to impaired health due to
inadequate nutrient content and increase future health-care costs.
(Virginia Cooperative Extension conducted a cost
benefit analysis and reported that for every $1 spent for nutrition
education, $10.64 will be saved in future health
care costs.) Wyoming leads the nation in terms of having had the largest
decline in income ($5,600) over a 20-year period
among the poorest families (lowest 20 percent). (Source: Center
on Budget and Policy Priorities and the Economic Policy Institute,
January 2000.)
Food safety is a presidential and national CSREES initiative
for good reason. Based on the disturbing rates of
foodborne illness nationwide, Wyoming’s annual burden translates into 568
serious illnesses that result in hospitalization,
133,000 cases of gastrointestinal illness, and nine deaths.
Goal: Improve the health of Wyoming citizens through
wise nutrition and health decisions and safe food
handling practices.
Objective: Educate people about the benefits of active
living and healthful eating.
Justification: In mid-1998, a think tank of 27
individuals, representing a range of education- and health
related disciplines at the community,
state, and university levels, unequivocally endorsed UW CES as best
qualified to organize, coordinate, and conduct an umbrella program
that addresses the major nutrition related
health risks faced by Wyoming adults and youth. The group supporting
this effort has grown to a 57-member network,
representing 12 local, state, and regional organizations, institutions, and
trade groups; six programs within two Wyoming
state government departments; 17 county-based UW CES offices; and
seven departments or programs located on the UW campus in Laramie.
In terms of potential cost savings, effective nutrition
education that focuses on obesity can substantially
impact Wyoming’s estimated $69 million obesity-related health care
costs and the additional $58 million spent by
Wyoming residents on ineffective weight loss ploys each year. Additionally,
improvements in eating and physical activity
attitudes and behaviors can reduce health-care costs related to decreased
heart disease, stroke, certain forms of cancer, and diabetes.
Strategies:
-
Partner effectively with key nutrition and health leaders
at the community and state levels to focus on
priorities, strengthen efforts, reduce duplication, and improve outcomes.
-
Conduct nutrition and health education programs designed
to lower health care costs or extend the health
care resources of individuals and families by decreasing the risk of
chronic disease.
-
Provide Web sites and other targeted nutrition resources
to Wyoming residents so they may obtain
reliable, accurate, science-based information and make healthier choices.
-
Counteract misinformation, confusing health claims, and
changing lifestyles that negatively influence
nutrition choices.
-
Use appropriate media, information exchange systems, and
educational activities to improve the general
public’s nutrition decision-making skills.
Outcomes:
-
Improved nutritional health among Wyoming residents will
translate into increased immunity, resilience,
and physical and emotional vigor, reducing the severity of illness or
length of time individuals are sick and
enhancing quality of life. Health care costs for individuals, families,
and the state of Wyoming are consequently
lowered, and people’s well-being is improved.
-
Wise food choices practiced by limited resource families
mean that food dollars last longer each month
and provide healthy, nutritious meals.
-
Money spent on products with misleading or fraudulent
claims will be saved.
Objective: Limited resource individuals and families
will acquire the knowledge, skills, attitudes, and
changed behaviors for nutritionally sound diets, and this will contribute to
their personal development.
Justification: With a statewide poverty rate of 12.1
percent in 1998 and more than 26,000 Wyoming
residents receiving food stamps, UW CES will help families and individuals
"eat better for less."
Strategies:
-
Conduct nutrition education programs for limited resource
audiences that improve food and nutrition
choices and skills and extend financial resources in five areas: basic
nutrition, meal planning, shopping skills, food
preparation, and food safety and sanitation. (An example is the
current UW CES Cent$ible Nutrition Program, funded by matching
state and federal funds.)
-
Establish a referral network and work collaboratively with
agencies reaching limited resource audiences to
strengthen the safety net entitlements provide.
-
Seek outside funding sources to ensure continuation of
educational programs.
Outcomes:
-
Participants will make positive changes in food selection,
improve their ability to manage food resources,
and show improvement in one or more food safety practices.
-
Newfound knowledge will lead to decreased hunger,
increased food security, and decreased health
care costs for participants.
-
Outside funding coupled with stronger links to and
collaboration with other agencies will lead to
more individuals and families receiving sound nutrition information.
Objective: Encourage safe food-handling practices
through collaborative educational programs.
Justification: At the county and state levels, UW CES is
an essential partner in the Wyoming Food Safety
Coalition (WFSC), a 70-member multi-institutional, multidisciplinary
partnership that has become the primary source of
food safety education throughout the state. The heart of WFSC is a core of
20 locally trained teams, each of which includes a
county-based UW CES educator. In FY99, WFSC trained
215 supervisors, 1,180 food handlers, and 1,237 school-aged students;
provided in-house training to 424 individuals; and
reached 1,526 consumers through educational programs. Essential to WFSC’s
productivity and quality work is the support and
coordination provided by UW CES at the state level.
Food safety at the consumer level is also a major priority.
UW CES extension educators respond to thousands of
food safety calls each year. Consumers need a reliable source for
information on safe food handling
practices. There are increasing concerns of virulent bacteria, such
as E.coli 0157:H7 and salmonella enteintidis, and
for food preservation methods like irradiation and home canning.
Strategies:
-
Partner with food safety leaders to strengthen educational
outcomes.
-
Conduct food safety education programs designed to reduce
the incidence of foodborne illnesses and promote
risk management in food service establishments.
-
Implement technologies and respond to clientele food
safety questions.
Outcomes:
Objective: Identify and respond effectively to emerging
issues and questions related to food, nutrition,
and food safety that are important for Wyoming residents.
Justification: As a result of active research, the
fields of food, nutrition, and food safety are changing
rapidly. For example, recent research has yielded an astounding
amount of information about phytochemicals, a
category of substances hardly known 10 years ago. New food products
regularly appear on store shelves. In addition to
valuable information and legitimate products, these types of
advances in research, coupled with keen public interest and a
vigorous marketplace, also foster the rapid
proliferation of nutrition misinformation.
UW CES can play a uniquely valuable role in achieving this
objective. In addition to being ever alert to food
and nutrition information circulating in the media, field-based UW CES
educators are closely in tune with relevant issues
developing within their communities. State-based specialists are well
connected to sources of information in other
states and at the federal level, as well as to state-level counterparts in
other agencies and organizations.
Strategies:
-
Monitor changes at the local, state, regional, and
national levels that have important implications
for Wyoming residents related to food, nutrition, and food safety.
-
Work with counterparts in other agencies and organizations
to effectively address important new issues and
specific questions through the most appropriate and efficient channels.
-
Provide consumers with research-based information in the
form of peer-reviewed Web sites, educational
programs, bulletins, resource materials, and professional expertise, so
they have the knowledge and skills to make
informed decisions.
-
Adapt or develop and make available high-quality,
science-based resources that address priority
program areas or important emerging issues; examples of these resources
include Wyoming specific
food and nutrition Web sites and on-line resources, handouts,
bulletins, interactive teaching tools, and
"train-the-trainer" presentation packages.
Outcomes:
-
Informed decisions will improve health, save money
otherwise spent on ineffective and/or harmful
products, and reduce health care costs associated with inappropriate
therapies and with delay of legitimate
treatment.
-
Reduced stress on individuals and families resulting from
improved health and money saved.
-
Key issues and trends addressed proactively.
-
Educational materials and programs adopted nationally
because they effectively address priority areas
and emerging issues.
-
Wyoming residents make informed decisions because they
have access to information that is accurate,
science-based, meaningful, and motivating.
-
Programs are funded or strengthened through dollars
secured and collaborative efforts.
Sustainable Management of Rangeland Resources
Situation: An educational programming initiative was
established in this area to consider the profound
influence of natural resource issues on the economy, quality of life, and
"custom and culture" of Wyoming communities.
Rangeland resource management and associated environmental issues permeate
nearly every aspect of life in Wyoming. Livestock
production is largely dependent upon native rangelands, which
also provide critical wildlife habitat, water resources, oil, gas,
mineral reserves, and recreational opportunities.
Wyoming’s current economy is closely associated with the use of renewable
and nonrenewable natural resources by U.S. and
global economies. As a popular tourist destination, the state
acts as a reservoir of rural and wildland resources.
Wyoming natural resources are abundant and diverse. A
variety of ecosystems, from near-pristine
wilderness, forests, and rangelands to urban landscapes, make Wyoming a
unique and inviting place. Many consider Wyoming
to be in a transitional period. Our emphasis has shifted from extractive and
commodity natural resource development to an attempt to sustain these
industries while providing for the amenities
associated with Wyoming landscapes. Demand and expectations are often
conflicting when determining appropriate
management strategies for Wyoming’s wide-open spaces, wildlife, and public
lands. Nearly half of the land in Wyoming is publically owned, and
public sentiment, management policies, and
regulations continually change. The demand for science-based information,
education, and technical expertise in developing
sustainable management strategies, evaluating public policy, and addressing
complex natural resource issues is increasing in Wyoming. UW CES is
uniquely qualified to address these issues. We are
connected to the university and have a non-advocacy relationship with all
interests. The public must have confidence that UW
CES educators and specialists are both knowledgeable and
objective in their development and delivery of educational programs.
As an "upstream state" with a small population and semi-arid
climate, there is critical concern in Wyoming over
water resources and the increasing demand from lower basin states. Water
quality and quantity policies, particularly those
related to non-point source pollution, continue to be crucial statewide
issues.
The integrity of Wyoming’s natural resource base and the
state’s diverse ecosystems will be a central focus
of UW CES educational programs. Natural resource related educational
programs will be designed to foster an
understanding of Wyoming ecosystem functions as related to the people of the
state and their economic viability. Educational
programs will provide science-based options for resolving environmental
and natural resource management issues and will incorporate an
interdisciplinary approach to problem solving and
conflict resolution. Educational program development will be a collaborative
effort involving the university and clientele,
including landowners, federal and state agency personnel, youth,
conservation interests, industry representatives,
and the general public.
Goal: UW CES will be the premier source of accurate and
objective educational sustainable rangeland
resource management programming.
Objective: Wyoming rangeland resource issues will be
addressed through an integrated educational
approach to meet the complex needs of statewide clientele.
Justification: Rangeland resource issues seldom respond
to purely technological or single-discipline
solutions. UW CES acknowledges that social, economic, cultural, and
political dimensions also must be addressed in the
resolution of rangeland resource issues. An institutional structure that
promotes and supports interdisciplinary approaches
is necessary when developing educational programming.
Strategies:
-
Educational needs assessment, program development and
delivery, and evaluation will be accomplished by
multidisciplinary rangeland resource program teams. These teams may
include area extension educators, program
specialists, UW faculty, stakeholders, and consultants.
-
Applied research, demonstrations, and educational
materials will promote an integrated approach to
rangeland resource issues.
-
State initiative teams and area rangeland resource program
teams will be formed soon after the strategic
plan’s implementation.
-
Applied research and demonstration sites, with
accompanying educational materials related to
integrated rangeland resource management, will be established in all
extension areas within three years.
-
Extension educators will receive in-service training
opportunities to improve or maintain their
knowledge of rangeland resource subject matter, current issues, and their
proficiency in employing integrated management
approaches.
Outcomes:
-
Increased collaborative efforts among extension educators,
faculty, clientele, and stakeholders.
-
Improved efficiency and effectiveness in addressing
clientele needs.
-
Increased interaction among campus-based faculty and
extension educators.
-
Improved communication among faculty and academic
professionals.
Objective: Rangeland resource issues in Wyoming will be
addressed through participation and leadership in
collaborative processes (i.e., coordinated resource management).
Justification: People who have diverse interests,
cultural backgrounds, values, and technical expertise
are passionately involved in Wyoming rangeland resource issues.
Long-term solutions to these issues are realized
only when all stakeholder interests are considered. The trend for public
involvement in rangeland resource management
decisions is increasing, and conflicting viewpoints are becoming more
apparent.
With nearly 100 active coordinated resource management
groups, Wyoming is widely recognized as a leader
in resolving natural resource conflicts and improving stewardship. However,
implementation of collaborative processes creates
a significant demand for trained and competent facilitators, technical
advisors, and process participants.
Strategies:
-
Develop and provide expertise on conflict resolution to
assist individuals, firms, and agencies in
addressing natural resource conflicts.
-
Expand UW CES’ educational role to include facilitation,
technical assistance, or representation as a
stakeholder in the collaborative process.
-
Extension educators (independent of discipline) will
receive training in conflict resolution and
participation in collaborative processes. Additional discipline specific
and/or facilitator training may be provided to
personnel involved in natural resource conflict resolution.
Outcomes:
-
Improved communication among participants and the
development of an appreciation for other
viewpoints.
-
Reduced rangeland resource conflicts.
-
Increased use of collaborative processes to address
rangeland resource issues.
-
Reduced regulatory and litigious responses to rangeland
resource issues.
-
Resolution of rangeland resource conflicts.
-
Realization that collaborative approaches are a more
efficient use of public resources when compared
to litigation and arbitration.
Objective: Educational programs will target non-technical
audiences to increase understanding and
appreciation for sustainable rangeland resource management.
Justification: Public perceptions and opinions often
drive rangeland resource issues and public policy
responses. Rangeland resource conflicts are perennial in the absence of
balanced and objective information. Public
education is a proactive approach to minimizing rangeland resource
conflicts, formulating sound public policy, and
mitigating existing situations. An understanding and appreciation for
rangeland resources, ecological processes, and sustainable management
is life enriching, and developing this attitude in
young people is vital.
Strategies:
-
Use the entire media spectrum to disseminate information
regarding ecological processes, successes in
sustainable management, stewardship, multiple use of rangeland resources,
economic contributions of natural resource industries, and UW CES’
rangeland resource programming efforts.
-
Promote and support educational rangeland resource
programs for youth, including 4-H projects,
wildlife habitat evaluation, range judging, Ag in the Classroom, and
natural resource camps.
-
Increase access to existing rangeland resource programming
by encouraging participation from nontraditional
audiences.
-
Produce and disseminate news releases and other
productions to educate the public about
rangeland resources and management programs.
-
Review and modify, as necessary, existing written and
audiovisual natural resource education
materials. Create new materials as the need arises and resources allow.
-
Encourage broader participation in existing natural
resource programming through expanded mailing
lists and more effective advertising and marketing.
Outcomes:
-
Increased appreciation, knowledge, and understanding of
rangeland resource management by the general
public.
-
Increased participation by non-technical
audiences in rangeland resource issues and public policy
debates.
-
A more informed public capable of formulating an opinion
on rangeland resource management issues.
Objective: Educational programs for Wyoming agricultural
producers, landowners, and other rangeland
resource managers will promote natural resource sustainability and
stewardship.
Justification: The sustainable rangeland resource
management involves economically viable,
environmentally sound, and socially acceptable strategies, which also
sustain the "custom and culture" of rural
communities and agricultural production from natural landscapes.
Sustainability is often the unacknowledged common
ground between landowners, agricultural producers, conservationists, and
public land managers. Extension educators are uniquely positioned to
provide educational experiences that demonstrate
this commonality when addressing Wyoming rangeland resource issues.
Strategies:
-
Provide comprehensive educational programs in the
following areas:
-
Sustainable grazing management (private and public
rangelands, small acreage landowners)
-
Rangeland management and monitoring
-
Intensive non-native pasture management
-
Riparian management (non-point source pollution) and
water quality
-
Integrated management of invasive species on wildlands
(noxious weeds, insect pests, poisonous
plants, etc.)
-
Wildlife habitat enhancement
-
Integrated management processes
-
State and area rangeland resource specialists will stay
abreast of research progress and trends related
to the above strategies and will provide up-to-date information,
educational programming, newsletters, etc., in a
user-friendly form for clients and extension educators.
Outcomes:
-
Improved long-term profitability, economic stability, and
property values of Wyoming ranches.
-
Increased adoption of sustainable rangeland resource
management strategies.
-
Reduced spread and impact of invasive species.
-
Reduced non-point source pollution, improved fisheries
habitat, and enhanced wildlife and recreation
opportunities.
-
Increased implementation of rangeland monitoring programs.
-
Decreased influence of public policy on natural resource
management decisions (monitoring information to
support management strategies).
-
Increased implementation of integrated management
strategies.
-
Reduced dependence upon public rangelands for livestock
forage (improved economic stability).
-
Increased knowledge, appreciation, and understanding
regarding sustainable management strategies for
small acreage landowners.
Objective: UW CES will provide educational programs that
address public policy influences on rangeland
resource management issues in Wyoming.
Justification: Public land management policies have a
profound influence on Wyoming landowners,
agricultural producers, and rural communities. The majority of Wyoming
ranches are dependent upon forage from federal and
state lands during some portion of the annual production cycle. The economic
viability of many ranches (especially in western Wyoming) is directly
dependent upon forage availability.
Strategies:
-
Rangeland resource program teams will consider current
policies in needs assessment and development and
implementation of educational programs.
-
Specific educational programs may be developed to address
existing or potential policy decisions (i.e.,
threatened and endangered species, grazing permit renewal, rangeland
reform, standards and guidelines for grazing,
consumptive use restrictions, etc.).
-
UW CES will collaborate with federal and state agencies
and other stakeholders to ensure timely and
objective responses to public policies.
-
Rangeland resource specialists and program team members
will monitor public policies that affect
resource use in Wyoming and the surrounding region. Specialists and team
members will develop educational programs and
materials to explain policies to stakeholders and the general public.
-
Emerging rangeland resource and environmental issues will
be addressed with as little bias as possible by
newly developed educational programs, as soon as reliable information is
available.
Outcomes:
-
Reduced negative impacts of public land policies on
Wyoming landowners and agricultural producers.
-
Increased development of sound rangeland resource
management policies by land management agencies.
-
Increased understanding and appreciation for public land
policy influence on Wyoming landowners and
agricultural producers.
Enhancing Wyoming Communities and Households
Situation: With its roots in agriculture and rural
communities, UW CES is uniquely qualified and
positioned to assist rural Americans chart a bright future. UW CES believes
that individuals and families are the cornerstone
of strong communities and, in turn, that strong communities can strengthen
individuals and families. Stable communities also
attract investment and outside industries; businesses choose to
locate in places where their workers can be productive and secure.
Wyoming residents are known for being independent and
industrious. Stagnation of the state’s economy has
deprived most Wyoming communities and their residents of the ability to
prosper, and many communities have actually
experienced a downturn (WY Business Plan and Steering Committee; Center
for Budget and Policy Priorities Report, 2000). Historically, the
economic viability of Wyoming’s small communities
and rural households has depended upon the agricultural, mineral, and energy
industries. These industries are no longer
sufficient to sustain the economy and keep young people in the state. As a
result, Wyoming residents and communities are and will continue to
face fiscal challenges.
An estimated 70 percent of Americans live from paycheck to
paycheck. In 1996, the national consumer debt
exceeded $1 trillion and one million households filed personal bankruptcies.
Limited-resource agricultural households exist on
income far below the average for all U.S. households and must rely
heavily on alternative incomes (USDA, 2000). A lack of financial
knowledge contributes to poor financial choices
that can harm both individuals and communities. Households that lack basic
financial management skills are more susceptible
to high debt, damaged credit records, and overpayment or underpayment of
financial products and services. Due to the changing structure of our
economy, financial knowledge is an essential
survival tool. Family instability, increased foreclosure risks, and
decreased equity in homes and local businesses
threaten lower-income rural communities (Woodstock Institute, 2000).
Wyoming has languished while other states have benefited
from the economic boom that is sweeping the
nation. In 1997, Wyoming reported the lowest overall employment growth rate
of all states (Wyoming Employment Resources
Division, 1998). The number of businesses failing with a loss to one or more
creditors decreased annually from 1988
through 1994 but has increased annually since 1995. Wyoming’s
economy is resource dependent. While agriculture and the extractive
industries always will be important, the future of
Wyoming communities depends upon the economic diversity and sustainability
of its business climate and its people. The market
downturn for our nation’s farmers and ranchers has affected
Wyoming’s agriculture industry as well. From 1987 to 1997, total
receipts from livestock and crops declined 28
percent statewide; total agriculture proprietor income has dropped 31
percent (USDA, 1997).
The 1999-2004 UW Academic Plan recommends that UW CES expand
its role in community resources and economic
development. This mission and visibility in local communities will require
greater citizen involvement in planning,
implementing, and evaluating extension programs. UW CES plays a unique role
in addressing certain issues, because it is the
only outreach arm of the university located in every county.
Accordingly, UW CES is committed to enhancing Wyoming communities and
households.
Goal: Enhance Wyoming communities and the financial
well-being of households through relevant
integrated educational and resource management programs.
Objective: Community issues will be addressed using a
multidisciplinary educational approach.
Justification: Rural areas are more isolated from
knowledge sources and often lack information
necessary to economic decision making due to their smaller populations and
more specialized economic base. External forces
affect Wyoming communities as well. As the federal government gives more
responsibility to states and state governments pass it to counties,
problem solving and decision making will be vested
at the community level. The need for a knowledgeable citizenry coincides
with a responsibility to maintain economic,
familial, and community integrity. Each community must decide whether and
how it wants to seek economic growth and
development.
The Wyoming Business Plan and Steering Committee notes that
per capita income growth statewide from 1994 to
1996 was less than 60 percent of the national average. While neighboring
states enjoyed a 13 percent job growth rate,
Wyoming lagged behind with only an 8 percent growth rate. In a 1998 study of
new business formation conducted by Wyoming Department of Employment,
the survival rate of start-up businesses after
four years in business with the same owner(s) was 38.4 percent. The national
average was 47.3 percent (SBA, 1998). Wyoming
communities must diversify their economies to provide a solid
base for the future. This can be accomplished through
multidisciplinary, system-wide approaches that
yield long-term, positive results when dealing with change.
Strategies:
-
Identify emerging local and state issues and develop
multidisciplinary teams to address these
concerns through community collaboration and education programs.
-
Assist state and community leaders in planning for
demographic, population, and related policy
changes.
-
Provide leadership in educating Wyoming’s community
leaders, individuals, and households to better
address issues affecting them.
-
Analyze economic situations and policy changes to
determine the economic impacts on local, county,
and regional economies.
Outcomes:
-
Greater partnerships and collaboration within communities.
-
Improved problem-solving abilities through increased
decision-making, leadership, and problem
resolution skills in community leaders, youth leaders, and the volunteer
support base.
-
Economically strengthened communities through integrated,
multidisciplinary approaches.
Objective: Decision-makers and enterprises will gain
expertise to make better economic decisions,
diversify economic activities, manage resources, and develop effective
financial plans.
Justification: Managing agricultural businesses and
household finances offers some unique and complex
challenges. Income is irregular and uncertain and often includes other
in-kind benefits. The farm, ranch, and home
competing for surplus cash and household expenditures are often co-mingled
with business expenses. Agricultural households
find it difficult to manage family finances because of the large
expenses required to sustain the family agricultural business. The
majority of limited-resource ranch households rely
heavily on additional off-farm and ranch income. Although many rural people
have skills and talents that could potentially
generate income, they often do not have the
information that can help them to develop
economically viable alternative enterprises. New technology and the change
from an industrial-based economy to a service- and
information-based economy have dramatically increased
opportunities for micro-enterprises and home-based businesses. These
businesses are recognized as viable income
generating opportunities.
Strategies:
-
Deliver educational programs in enterprise development,
including micro-enterprises, home-based
businesses, and agricultural financial management, designed to teach how
to establish and maintain an economically viable
business enterprise and develop decision-making skills.
-
Develop and support youth entrepreneurship and incorporate
it into existing programs.
-
Utilize all media outlets to increase residents’
understanding of economics and the role of
individuals, households, businesses, and institutions in building and
maintaining a strong economy.
-
Deliver educational programs in developing alternative
enterprises.
-
Deliver educational programs and training in integrated
management designed to assist people in
efficient resource management and alternative uses of existing resources.
Outcomes:
-
Improved business management skills, resulting in
decisions that contribute to a sustainable,
diverse economy.
-
Fostered entrepreneurial spirit in youth that can improve
Wyoming employment possibilities and retain
young people to fuel the economy.
-
Traditional agricultural enterprises will complement
economic diversity.
-
Improved viability of existing businesses to compete at
the national and/or global level.
-
Improved economic opportunities for alternative
agricultural household incomes.
-
Increased opportunities for sustainable community
development.
Objective: Increase Wyoming residents’ knowledge and
understanding of consumer and household economic
issues by offering educational programs that focus on lifelong financial
management and decision-making skills.
Justification: The 1997 UW College of Agriculture
Strategic Plan states that with the changes in family
structure and educational systems, traditional sources of knowledge
and skills basic to independent living are
decreasing. Financial education is a necessity for reducing poverty.
Low-income households are challenged by lack of
basic financial skills. People with limited resources are often unprepared
for handling financial emergencies. As available
credit increases, many lower-income households have
access to credit but lack the knowledge to handle debt. Income
inequity among Wyoming households has increased
since the 1970s. An analysis of income disparities by the Center on Budget
and Policy Priorities and the Economic Policy
Institute (January 2000) documented Wyoming as one of 18 states with large
income gaps between the top fifth and the poorest fifth of families.
Wyoming showed the largest gap—more than $5,600. The poverty rate in Wyoming
increased from 7.9 percent in 1980 to 12.1 percent in
1998 (USDA, 2000). Credit card debt results in households that are
more vulnerable to economic downturns, credit
problems, and bankruptcy.
In some Wyoming communities, access to research-based,
unbiased financial information and education is
limited. Education for individuals at all income levels and at all stages of
life is crucial for basic independent living, as
well as quality of life enhancement.
Strategies:
-
Deliver educational programs in agricultural and household
financial management, including low-income
financial management and youth and young adult financial management
programs, designed to develop solid
decision-making skills.
-
Deliver educational programs and unbiased information to
assist individuals in becoming smart consumers
and making wise purchases.
-
Use all media outlets to increase residents’ understanding
of economics and the role of individuals,
households, businesses, and institutions in building and maintaining a
strong economy.
Outcomes:
-
Improved financial behavior and resource management skills
will result in decisions that contribute to a
sustainable economy.
-
Improved consumer awareness, savings, and spending habits
will increase net wealth and financial well-
being of Wyoming households.
-
Reduced personal debt will strengthen the economic
security of Wyoming households.
-
Improved decision-making skills.
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